Brand Guide Q&A

Brand Guide: Singapore Series 2015

QUESTIONS

  1. What is your advice for a designer helping a client turn a personal idea into a viable business?
  2. What is your advice for a business owner (established or start-up) looking to develop a viable business?
  3. What are the top 3 trends you see in the role of design and technology helping businesses reach the next milestone?

ANSWERS

  1.  My advice for a designer helping a client turn a personal idea into a viable business is to show him the full motion picture of all the possibilities.
     
  2. My advice for business owner (established or start-up) looking to develop a viable business is to focus on three key relevances: time, people, and taste.
     
  3. The top 3 trends I see in the role of design and technology in helping businesses reach the next milestone might sound contradicting, but they are:
    1. Design Autonomy - Business owners will be less and less reliant on graphic artists for crafting their brand.
       
    2. Inclusive Design - Business owners will go beyond their target market and customise their products and services to a granular degree to accommodate the needs of those outside of their niche.
       
    3. User Experience - This is a timeless concept, butthe most dynamic in terms of impact. Business owners shouldn’t be afraid of experimenting new media channels to entertain their customers who are always seeking something new and fresh.