2017 Must Reads
Harvard Business Review publishes this book HBR's 10 Must Reads every year and it contains the ten "must read" articles from featuring renowned authors of its highlight year. The most insightful ones were the PepsiCo Design Thinking case study which I believe is a perfect example of applying design principles to renovate an old brand. The second book is called The Industries of The Future by Alec Ross. If you're wondering what these two books have in common it is that they openly talk about digital transformation trends in different industries. A great topic which I think yesterday's big and small businesses can benefit from learning.